Samuel Adams founder Jim Koch

Jim Koch started the craft beer movement in America more than 30 years ago with the launch of Samuel Adams.   Jim tells his story and shares some business advice in a new book, “Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.”  We discussed what the beer scene was like in America when he started in 1984, why he actively supports other craft brewers (profits from the book will go toward making microloans for small businesses), and how it’s taken 30 years to get to a 1 percent share of the beer market.

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